http://monte.mshaffer.com A strong, sober mind that likes to solve problems in order to help people. Fri, 04 Sep 2009 19:56:40 +0000 http://backend.userland.com/rss092 en Trying to implement some online collaboration techniques while modeling the development of a website for my students in my Internet Marketing class at Washington State University branded as Internet Marketing Design.  We are using WordPress as the blog, with phpBB3 as the forum and ajaxIM as an online IM-ing tool. I ... http://monte.mshaffer.com/mshaffer/phd-marketing/20090904/internet-marketing-design/ Based on a desire to be more consistent and fair grading cases in MKTG 495 for Yany, and after a presentation from the CTLT during Fall 2007 Professional Development Seminar, I decided to build a rubric. I have shared this rubric with Marie, Umesh, and Elina. rubric_cases.pdf http://monte.mshaffer.com/mshaffer/phd-marketing/20080225/marketing-495-case-rubric/ Please find attached articles and model: myfinalwriteup_intrinsicicity.pdf publication1.pub http://monte.mshaffer.com/mshaffer/phd-marketing/20080127/intrinsicity/ Below are my weekly papers for my strategy seminar -- the good, the bad, and the ugly. [ + ] What is Strategy? An Ecumenical Theory Much has been discussed about strategy, its process, and its actual application within a firm; however; as the literature suggests, a strategic ... http://monte.mshaffer.com/mshaffer/phd-marketing/20080106/fall-2007-strategy-seminar/ It is important to me to practice what I preach; that is, moral authority. Internet Marketing is blurring basic marketing practices - advertisement blurs with promotions, sales, and public relations; product blurs with distribution, promotion, and price. Strategy with this new medium must be understood. Search Engine Marketing involves increasing awareness ... http://monte.mshaffer.com/mshaffer/phd-marketing/20071114/sem-seo-and-moral-authority/