Trying to implement some online collaboration techniques while modeling the development of a website for my students in my Internet Marketing class at Washington State University branded as Internet Marketing Design.  We are using WordPress as the blog, with phpBB3 as the forum and ajaxIM as an online IM-ing tool.

I believe next generation will use the WordPress and just grab plugins from within.

I have shared this rubric with Marie, Umesh, and Elina.

rubric_cases.pdf

• myfinalwriteup_intrinsicicity.pdf
• publication1.pub
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[ + ] What is Strategy? An Ecumenical Theory Much has been discussed about strategy, its process, and its actual application within a firm; however; as the literature suggests, a strategic theory is lacking that unifies the key principles of strategy into an ecumenical theory. Proposed is such a theory, the Fire Fox. [ + ] Does Marketing Matter? Every discipline must, at times, attempt to objectively assess or reassess itself: does marketing provide real value to the firm or is it self-preserving myopia? [ + ] Introduction to Strategy Seminar If I were to teach the first few weeks of Strategy Seminar, what would I do? [ + ] Distinctive Competency: Wash, Rinse, and Repeat Identifying distinctive competencies (a.k.a. competitive advantages or capabilities) is a sense-making process that various depending on a dynamic interaction of cycles: economic, industry, firm, and product. [ + ] Value Pioneering: Settle In and Grow Traditional views of pioneering and entry barriers are reassessed as a new concept of pioneering (value and innovation) is introduced. The new views have much of the essence of the traditional views, without the competitive emphasis. [ + ] Assumptive Optimizations: Maximizing Customer Equity Prior research has shown that intangible assets contribute to the market value of firms. Quantifying the intangible is a challenge, as will be discussed in the case of one such intangible—customer equity. [ + ] Driving Customer Equity Firms adopting customer-centric views can derive the antecedents to customer equity (commitment and trust); firms not adopting this view can not. [ + ] On the Shoulders of Giants RFID—I mean VRIN—has become an embedded staple of academic strategic thought. A full appreciation of the development of the resource-based view of the firm reveals an undercurrent of debate, both explicit and tacit. [ + ] Integrating Transaction Cost Analysis and Agency Theory The meaning of integration has evolved: in 1828, “to integrate” simply meant to make entire. In 1913, “to integrate” meant to form into one whole or complete. Today, it means to form, coordinate, or blend into a functioning or unified whole; that is, to unite with something else. Proposed is a holistic merging of two theories: transactional cost analysis and agency theory—merging the agent and the transaction as key “units of analyses.” [ + ] Learning Flexibility & Dynamic Capabilities Capabilities within a firm are a result of the behavioral consequences of routine tasks. Such capabilities differ from firm to firm based on a firm’s resources, orientations, cultures, and environments. Dynamic capabilities are adapting based on the firm’s ability to make sense of these aforementioned elements, and reconfigure appropriately. [ + ] Orienteering Orienteering: a race across unfamiliar countryside using maps and a compass. [ + ] Driving Culture in Consumer Communities of Practice The role of marketing is a natural function within communities of practice. Firms can leverage this role to drive culture within consumer communities of practice by supporting online manifestations of these communities.

Internet Marketing is blurring basic marketing practices - advertisement blurs with promotions, sales, and public relations; product blurs with distribution, promotion, and price. Strategy with this new medium must be understood.

Search Engine Marketing involves increasing awareness (extending your reach) to move potential customers closer to accepting your offering in the market place.

Search Engine Optimization involves understanding the nomological net of your identity, and optimizing search tools to improve your visibility.

Slides for Internet Marketing Course