It is important to me to practice what I preach; that is, moral authority.
Internet Marketing is blurring basic marketing practices - advertisement blurs with promotions, sales, and public relations; product blurs with distribution, promotion, and price. Strategy with this new medium must be understood.
Search Engine Marketing involves increasing awareness (extending your reach) to move potential customers closer to accepting your offering in the market place.
Search Engine Optimization involves understanding the nomological net of your identity, and optimizing search tools to improve your visibility.